Attention to detail: Troy Logan tackles the business world

RIO RANCHO — “Man, I really want to make money, but I don’t want to work a job.”

Troy Logan uttered the thought process of just about every high schooler out there, but instead of resorting to making pocket money with chores around the house or selling an old Xbox, what did the senior linebacker choose?

To start his own business.

“I started about six months ago,” Logan said. “I was looking for opportunities to create a business, because I’ve always had a business mindset of wanting to work for myself and be self-sufficient.”

Logan started Desert Auto Shine this past spring, a car detailing business that goes door-to-door in the Rio Rancho area. It has been a success across town, creating many satisfied customers along with 37 five-star reviews on Google.

“I love cars, so I started it (the company) with one of my buddies. It was kind of slow at the beginning but started to pick up during mid-summer,” Logan said. “And then, last month, we had our best month by far. We did, like, almost $6,000.”

But now with the school year underway and football season about to kick off, Logan and his business partner, fellow Cleveland student-athlete Augustine Nieto, have a system in place to keep the business running.

“Lately, he’s been doing a lot of the jobs for me. I’m really glad that he’s there, because if it were just me, I probably would have to shut down,” Logan said. “He’s doing good work, but he’s starting his season soon, because he wrestles. Those seasons (wrestling and football) kind of flip off each other, so then I’ll be able to start working again.”

Even with the two-man show, Logan has to juggle a lot of responsibilities this fall. An average day for him consists of morning practice, school, after-school football and homework.

After all that, while other student-athletes would call it a night, Logan’s work has just begun.

“I run Facebook ads a lot, so I always have leads and inquiries that I need to call,” Logan said. “I’m usually tired at this point, but I call them anyway, and I’m able to book appointments.”

Logan’s work ethic and perseverance are no shock to Storm fans who have seen him on the football field. His energetic play at the middle linebacker position earned him a captain spot for his senior season, as he credits a lot of his traits in the business world to football.

“I love everything about owning a business. I like keeping track of my numbers, running ads and thinking of new ideas. I love to learn,” Logan said. “I think that’s why I like football so much. There’s so much learning to do about it. There’s always more to learn about the game. So having that mentality, I just love the business.”

Opponents have learned quickly not to mess with Logan between the hashmarks, posting 53 total tackles and a team-high five sacks in Cleveland’s run to the championship last year.

Heading into 2025, Logan’s “summer conditioning program” of cleaning up cars should make defense feel like a breeze.

“Detailing a car,” Logan said, choosing between tackling and detailing, “I don’t mind tackling these running backs.”

You can check out Logan’s services at desertautoshine.com and its Instagram “desertautoshine” for more information.